Social Media Literature Review - 2529 Words

Literature Review The Literature Review represents relevant literature and theories which this research focuses on. Social media is defined as â€Å"the use of technology combined with social interaction to create or co-create value† (Jantsch, 2008). It is an emerging channel for marketing around the globe. In the modern days where social media is widely used, what needs to be communicated to the customers is, in a way, determined by them (Kietzmann, Hermkens, McCarthy, amp; Silvestre, 2011, p. 242). This means corporations have become less powerful in controlling the flow of communication even about their brands. The sharing of tweets, Facebook posts, blogs, videos, pictures etc. among the public shapes the brand image of a corporation†¦show more content†¦Even though these are intended for Credit Unions, they can be applied for all organizations. 1) Being Social – More emphasis on interaction among the social media followers or subscribers can promote the value of a brand. She supports the opinion of Nancy Dibert who said that focusing on social interaction beyond the pro motion of the products and services can be more crucial to the success of the social media communication strategy. Whether it is following others based on specific characteristics on Twitter or commenting on others’ posts on Facebook, being social online can bring followers and enhance the network of a brand. 2) Having a clear goal – Featherstone is of the opinion that setting precise goals is crucial before starting a social media channel. She goes with ‘Asking questions’ to the target audience prior in the form of polls and questionnaires which can be useful in understanding what the customers are looking for. This may ultimately be helpful in formulating the social media goals of the organization. 3) Using polls and blogs – â€Å"People want to be heard†, says Featherstone (2012, p. 26). There should be a platform for the target audience to have a conversation with the organization and polls and blogs can do wonderful jobs in this regard. Once a conversation is started, the customers will feel special and can provide valuable information on the services that are lacking in the marketing which can beShow MoreRelatedA Literature Review On Social Media Communication1121 Words   |  5 PagesA Literature Review on Social Media Communication The use of social media and social networking sites is very popular in terms of communication in today’s society. That being said, many people now question social media, wondering if its use for communicating is more positive or more negative. In this paper, both sides of the matter will be examined and research found will be presented for each viewpoint. 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Economic Growth And Economic Development - 917 Words

Economic growth refers to an increase in the capacity for an economy to produce goods and services as compared from one period of time to another. It can be measured either in nominal terms which include inflation, or in real terms that are adjusted for inflation. It is mainly influenced by unemployment, inflation, technology levels, rate of investment, population growth rate, among other factors. These factors are used further to explain the differences in the varying level of output per capita between and among countries, and explain why some countries are economically growing faster than others. These factors are best represented in both the theoretical and empirical forms through the neoclassical endogenous growth models (Steil, 2013, n.p.). Economic growth revolves around business cycle which include the following phases; depression, growth or expansion, boom and recession. 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Behind the success of every organization there is a hand of its employees. Free Essays

string(54) " staff on what are acceptable criterions of behavior\." Executive Summary Every successful organisation ‘s basic strengths are its people working in it. Therefore every organisation tries to do their employees happy by giving them calling chances, good environment, civilization, personal development and promotion. In this study, we have performed a careful analysis of the people working of the taking Bankss in Pakistan ; Standard Chartered Bank Standard Chartered is a London-based Multi-national Bank focused on the emerging markets of Asia, Africa, the Middle East and Latin America. We will write a custom essay sample on Behind the success of every organization there is a hand of its employees. or any similar topic only for you Order Now It has important operations in Hong Kong, Singapore, Malaysia, Thailand, India, Pakistan, and the United Arab Emirates and in Sub-Saharan Africa. The cardinal concerns are Consumer Banking ( chiefly recognition cards, mortgages, personal loans, and wealth direction ) and Sweeping Banking where the bank specializes in the proviso of hard currency direction, trade finance, exchequer and tutelary services. The group has a web of over 740 offices in more than 55 states and assets of about US $ 90 billion. With a presence in Asia and Africa that goes bank about 150 old ages, Standard Chartered has an in-depth apprehension of, and a long-run committedness to the emerging markets. MY AIM FOR THIS REPORT The basic purpose of this study is to develop suited policies and schemes for the Bankss, which consequences in the high rate of productiveness and occupation satisfaction, and lowers the rate of absenteeism and bend over. Introduction TO STANDARD CHARTERED Introduction Standard Chartered is a transnational bank, focused on the established and emerging markets of Asia, Africa, the Middle East and Latin America with an extended planetary web of more than 570 offices in over 50 states and assets of about US $ 90 billion, using over 30,000 people. Through their planetary operation they migrate best banking pattern around the universe, presenting world-class merchandises and services in front of local competition. Their clients include private persons through to the largest corporations. The Bank serves both Consumer and Wholesale banking clients The Consumer Bank provides recognition cards, personal loans, mortgages, sedimentation pickings activity and wealth direction services to persons and medium sized concerns. The Wholesale Bank provides services to transnational, regional and domestic corporate and institutional clients in trade finance, hard currency direction, detention, loaning, foreign exchange, involvement rate direction and debt capital mar kets. They are the bank of pick for many major multinationals. With about 150 old ages in the emerging markets the Bank has unmatched cognition and apprehension of its clients in its markets. The three principal concern groups are Global Markets, Consumer Banking and Corporate and Institutional Banking. Aim Standard Chartered ‘s chief aim is to offer outstanding value to their clients by supplying a knowing, efficient and dependable service in a personal, helpful and antiphonal mode. Cardinal to this service doctrine is their professional consultative attack, which they take with each client. By acquiring to cognize their clients better, they identify their demands and fit them with bespoke quality merchandises and service solutions. To set it merely, they are committed to doing today ‘s complex fiscal universe easier for their clients. Employee RELATIONSHIP AT STANDARD CHARTERED Employee RELATIONSHIP Standard Chartered ‘s repute is critical by being the universe ‘s prima emerging markets bank. The saving and sweetening of that repute depends upon their concerns runing to the highest criterions of ethical behavior. They face a peculiar challenge to continue consistent criterions of behavior while at the same clip esteeming the civilization and varying concern imposts of all the states in which they operate. The rules that govern the behavior of their concern and employees are reflected in a Group Code of Conduct. The Group Code of Conduct is a practical working papers, which guides employees through the many hard behavior issues that confront them on a day-to-day footing. Complying with each component of the Code will non ever be easy but they recognize that they will be judged non merely by what is set out in the Code but on how this is reflected in their twenty-four hours to twenty-four hours activities and the behavior of all of them. The cardinal elements in Group Code of Conduct are: Local Laws A ; Group Standards Confidentiality A ; Data Protection Suitable Merchandises Money Washing Insider Trading Bribery A ; Corruption Gifts A ; Entertainment Conflicts of Interest Covering in Standard Chartered Shares Talking Up Standard Chartered selects its employees on the footing of accomplishments, cognition and endowment. They are committed to supplying equality of chance to all employees, irrespective of sex, race, nationality, age, disablement, cultural beginning, matrimonial position or sexual orientation. They are committed non merely to supplying equality of chance to all employees, but besides placing what alone strengths each single brings to the functions they carry out and the development of these strengths. They provide their employees with Opportunities to develop in their current functions, move into new functions and work in different locations and concerns. Role vacancies are advertised internally. They recruit the most gifted persons from the external market to supplement their internal grapevine of endowment. They have besides created planetary endowment direction and sequence planning processes to assist develop their high possible employees. Their Human Resources section provides counsel on the usage of psychometric trials and has robust enlisting standards to guarantee that all campaigners are treated reasonably, every bit and with regard. Standard Chartered has a planetary Graduate Recruitment Programme ; where in the part of 150 alumnuss are recruited each twelvemonth on a direction trainee programme across all concerns, maps and states. When staff start their employment, they are issued with an offer missive which clearly states their footings and conditions of service. All new staff goes through an initiation procedure. Each state has Human Resources policies and processs to assist and steer directors. Examples of these would be disciplinary and grudge processs. These guarantee that staffs are treated reasonably in times of difference. The planetary codification of behavior provides counsel to staff on what are acceptable criterions of behavior. You read "Behind the success of every organization there is a hand of its employees." in category "Essay examples" EMPLOYEE – Employer ISSUES AT EMPLOYEE – Employer ISSUES AT STANDARD CHARTERED AND ASKARI COMMERCIAL BANK ISSUES AT HUMAN RESOURCE DEPARTMENT ISSUE # 1: Supplying equality of chance to all employees STRATEGY IMPLEMENTED BY STANDARD CHARTERED: Standard Chartered selects employees based on cognition, accomplishments and endowment. They are committed to supply equality of chance to all employees, irrespective of sex, race, nationality, age, disablement, cultural beginning, matrimonial position or sexual orientation. They are committed non merely to supplying equality of chance to all employees, but besides placing what alone strengths each single brings to the functions they carry out and the development of these strengths. They provide their employees with chances to develop in their current functions, move into new functions and work in different locations and concerns. Role vacancies are advertised internally. Suggestion: No Biased Policy: There is no colored policy or favoritism among employees. All the employees should be given same chances based on their public presentation and ability. This increases the degree of motive among employees. Delegating Undertakings: By delegating different undertakings to different employees, harmonizing to their ability and place, at the terminal of every twelvemonth, which should ensue as a calling, promotion will do the employees more cognizant of their abilities and public presentation. This will take to the equality of chances, as all the employees will come to cognize about their abilities and where they stand. ISSUE # 2: Motivation degree of employees STRATEGY IMPLEMENTED BY STANDARD CHARTERED: Standard Chartered follows a specific motive procedure for their employees. In this procedure, they evaluate the public presentation of each employee at the terminal of twelvemonth and rate the as: Outstanding: Those employees who have performed highly good, even more than they were required to. They are rewarded through Awards and publicities at the terminal of twelvemonth. Co bookworm: Those employees who have performed efficient work and little more than they were required to. They are rewarded through pecuniary wagess and benefits. Competent: Those employees who have performed their responsibilities harmonizing to the demands non more or less than it. They are normally motivated to work more difficult through word of oral cavity assessments such as â€Å"well done† , â€Å"keep it up† and etc. Suggestion: Management By Objectives ( MBO ) : Employees can besides be motivated through MBO. Management by aims ( MBO ) is a plan that emphasizes participative on puting ends that are touchable, verifiable and mensurable. Four ingredients are common in MBO plans ; end specificity, participative decision-making, an expressed clip period and public presentation feedback. Execution of these ingredients consequences in employee motive. Behaviour Modification Model or OB MOD: OB MOD is plans where directors identify public presentation related employee behaviors and so implement an intercession scheme to beef up desirable public presentation behaviors and weaken unwanted behaviors. The first measure in OB MOD, hence, is to place the critical behavior that make a important impact on employee ‘s occupation public presentation. The 2nd measure requires the director to develop some baseline public presentation informations. The 3rd measure is to execute a functional analysis to place the behavioral eventualities or effects of public presentation. The concluding measure in OB MOD is to measure public presentation betterment. Employee Engagement: Employee engagement is a participative procedure that uses the full capacity of employees and is designed to promote increased committedness to the organisations success. The implicit in logic is that by affecting workers in those determinations that affect so and by increasing their liberty and control over their work lives, employees will go more motivated, more committed to the organisation, more productive and more satisfied with their occupations. Participative Management: A procedure where subordinates portion a important grade of decision-making power with their immediate higher-ups. Representative Management: A procedure in which workers participate in organisational determination doing through a little group of representative employees. Quality Circles: A work group of eight to ten employees and supervisors who have shared country of duty. They meet on a regular basis typically one time a hebdomad, on company clip and on company premises – to discourse their quality jobs, investigate causes of jobs, urge solutions, and take disciplinary actions. Employee Stock Ownership Plans: Employee stock ownership programs are company-established benefit programs in which employees get stock as portion of their benefits. ISSUE # 3: Effective communicating procedure STRATEGY IMPLEMENTED BY STANDARD CHARTERED: At Standard Chartered when staff start their employment, they are issued with an offer missive which clearly states their footings and conditions of service. All new staff goes through an initiation procedure. Each state has Human Resources policies and processs to assist and steer directors. Examples of these would be disciplinary and grudge processs. These guarantee that staffs are treated reasonably in times of difference. The planetary codification of behavior provides counsel to staff on what are acceptable criterions of behavior. Suggestion: The CEO Must be Committed To The Importance Of Communication: The most important factor in a successful employee-communications plan is the main executives leading. He or She must be philosophically and behaviourally committed to the impression that pass oning with employees is indispensable to the accomplishment of ends. If the organisations senior executive is committed to communication through his or her words and actions, it trickles down to the remainder of organisation. Directors Match Actions and Wordss: Closely related to CEO support is managerial action. As we have noted, action speaks louder than words. When the implicit messages that directors send contradict the official messages as conveyed in formal communications, the directors lose credibleness to employees. Employees will listen to what direction has to state sing alterations being made and where the company is traveling. But duplicate actions must endorse these words. ISSUE # 4: Learning and development STRATEGY IMPLEMENTED BY STANDARD CHARTERED: As a first organisation, Standard Chartered recognizes that it is indispensable to hold the best people equipped with the right accomplishments and cognition to execute their functions to the highest criterions. They want gifted professionals, who seek self-development chances including go oning professional development. In return they offer first-class preparation and development. Standard Chartered has a planetary Graduate Recruitment Programme ; where in the part of 150 alumnuss are recruited each twelvemonth on a direction trainee programme across all concerns, maps and states. They focus development on where they believe they will acquire the greatest return, by developing employees ‘ strengths. They utilize a full portfolio of larning resource such as in house programmes, external suppliers, on the occupation preparation and computer-based preparation. They sponsor employees for professional makings on a portion clip footing, every bit good as in their ain clip. They have Learning Resource Centres in major locations. Other Centres are being developed and will supply employees with the chance to update their accomplishments on assorted package bundles use the Intranet, the Internet and derive entree to books. Suggestion: Developing Training Plan: Its estimated that more than 90 per centum of all organisations have some type of systematic preparation plan but those can merely be effectual if they offer a theoretical account to catch the trainees attending ; provide motivational belongingss ; assist the trainee file off what he or she has learned for subsequently usage ; provide chances to pattern new behaviors ; offer positive wagess for achievements and if the preparation has taken topographic point off the occupation, let the trainee some chance to reassign what he or she has learned to the occupation. How to cite Behind the success of every organization there is a hand of its employees., Essay examples